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What is AWS CPPO?
The Channel Partner Private Offer (CPPO) program lets Independent Software Vendors (ISVs) sell through their preferred resellers inside AWS Marketplace. It allows custom pricing and streamlines the buying process — ideal for B2B SaaS or professional services.
If you’re an ISV, reseller, or AWS partner, CPPO helps you move faster and stay aligned with how customers want to buy — directly through AWS.
Whether you’re new to AWS Marketplace or already transacting, ClerixCloud helps you set up and manage CPPO quickly and with less stress.
Why use CPPO?
Our FAQ section is designed to address your top questions about AWS CPPO, making it easier to navigate your cloud marketplace journey.
Simplify your sales process on AWS Marketplace.
The Channel Partner Private Offer (CPPO) program lets Independent Software Vendors (ISVs) work directly with resellers to offer custom pricing through AWS Marketplace. Instead of selling directly, you authorize your partner to sell on your behalf, speeding up deal approvals and making procurement easier for customers.
Reach customers faster through trusted partners.
Many AWS customers prefer to buy software through their existing resellers. CPPO lets you work with these channel partners without needing to manage every private offer yourself. This means faster purchasing cycles and higher deal close rates.
Retain control over your pricing and brand.
Even though the partner is handling the transaction, you control the terms, pricing, and structure of every offer. Your brand stays front and center, while the partner handles the paperwork inside AWS Marketplace.
Support your customers’ AWS spending goals.
Private Offers made through CPPO can count toward customer Enterprise Discount Program (EDP) or Private Pricing Agreement (PPA) targets. This adds extra value to your deals and helps customers achieve their AWS commitments faster.
Save time and close deals with less friction.
With CPPO, deals that would normally require direct AWS involvement or manual procurement can be completed faster and more predictably — helping your sales team move deals through the funnel without extra delays.
How ClerixCloud can help.
Whether you’re setting up CPPO for the first time or just need help closing a deal, we support your team at every step.
First-Time Setup
We take care of the full CPPO setup — listing creation, console setup, pricing inputs, and approvals. You stay focused on your business.
Reseller Coordination
We work directly with your resellers and partners to get private offers configured, approved, and live without delays.
Fast Turnaround
Need a private offer out today? Most transactions are ready to send within hours — not days.
Ongoing Marketplace Support
If you’re already transacting on AWS, we help manage updates to offers, renewals, and pricing changes — fast and without the admin burden.
No-Stress Execution
We know the AWS Marketplace process inside out — so you don’t have to. Let us deal with the mechanics, while you drive revenue.
AWS-Aware Support
We stay up to date with the latest CPPO workflows, billing models, and AWS Marketplace changes — so you don’t have to.
Why choose ClerixCloud?
You focus on selling. We take care of the AWS Marketplace mechanics.
No long-term contracts
We believe in earning your business, not locking you into it. All our services are flexible, pay-as-you-go, so you get the help you need — when you need it — without being tied to ongoing commitments.
Fast turnaround
Need a private offer set up today? We move fast. Most private offers are created, reviewed, and submitted within hours, not weeks. When you have deals stuck at procurement, we help push them through AWS Marketplace quickly and accurately.
Direct experience
We’ve worked inside AWS programs and across leading distributors. We understand the technical, operational, and sales sides of CPPO and DSOR, so you’re not starting from scratch. Our team knows the AWS console, listing rules, offer setup workflows, and billing models inside and out – so your deals move smoothly.
Got a deal that needs CPPO setup?
We can help — even on short notice.