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What is AWS DSOR?
The Designated Seller of Record (DSOR) program enables Independent Software Vendors (ISVs) to list and sell their software on AWS Marketplace through an authorised distributor. This approach simplifies billing, broadens reach to additional resellers, and allows buyers to utilize private offers while collaborating with a trusted distribution partner.
Common partners include Westcon-Comstor, and other AWS-registered distributors.
How ClerixCloud Supports DSOR
We bridge the gap between your ISV team, your distributor, and AWS Marketplace requirements.
Coordinate with your distributor (e.g., TD SYNNEX) to prepare AWS-ready listings
Enable private offer distribution to resellers through the distributor
Handle paperwork like Letters of Authorization and product load forms
Support pricing configuration and renewal workflows
How ClerixCloud Supports DSOR
We bridge the gap between your ISV team, your distributor, and AWS Marketplace requirements.
Distributor Coordination
We collaborate directly with your distributor to align AWS Marketplace setup, timelines, and partner expectations.
Simplified Billing & Setup
Our team guides you through DSOR billing models and assists in configuring deal structures that align with your customer commitments.
Offer Syndication
We enable your distributor to extend Private Offers to resellers, accelerating deal flow through trusted channels.
Ongoing Offer Support
Need to update an offer or add a new reseller? We manage changes promptly and ensure the distributor remains aligned.
Listing Management
We assist with product load forms, AWS approvals, and listing edits, allowing you to focus on your product.
Rapid Turnaround
Most DSOR onboarding steps are completed in days – not weeks – so your listings go live quickly.
Why Use DSOR?
Our FAQ section is designed to address your top questions about AWS DSOR, making it easier to navigate your cloud marketplace journey.
Save time and reduce complexity
AWS Marketplace listings typically require ongoing updates, transaction handling, and private offer management. By utilizing a DSOR distributor, your product is listed more swiftly, eliminating the need to manage operational overhead directly.
Reach more partners and customers.
Collaborating with an AWS-authorized distributor like Westcon-Comstor makes your products accessible to a broader network of resellers. This expansion provides more opportunities to close private offers and larger deals without the necessity of your own partner management infrastructure.
Simplify billing and contracts.
The distributor acts as the seller of record, streamlining invoicing, taxes, and renewals. This arrangement is particularly beneficial for buyers who prefer dealing with recognized AWS resellers.
Focus on your product and growth.
You can concentrate on developing and selling your solution, while the distributor manages AWS Marketplace administration, private offer logistics, and billing workflows on your behalf.
Speed up approvals and transactions.
DSOR sellers often experience faster processing of private offers and renewals, as their listing compliance is already established with AWS Marketplace. This efficiency helps avoid delays during deal-closing periods.
Ready to Launch on AWS through DSOR?
We collaborate directly with you and your distributor to expedite the process.